Ramen Hero
"Noodle Western"
Working on the storyboards and designs for this Ramen Hero spot marked my first collaboration with the brand before becoming their design director. This project extended beyond the commercial itself—featured in AdAge—to include T-shirt designs and more. It was an exciting introduction to shaping the visual storytelling and playful personality of Ramen Hero.
Tags
#RamenWestern #RamenNoodles #CPG #D2C #RamenHero #DesignDirector #Slurp #PackageDesign
OTT Spot
Storyboards
T-Shirts
Social Videos
"There's No Wrong Way to Ramen"
As Ramen Hero’s design director, I had the opportunity to shape their brand and make their product experience both fun and engaging. During quarantine, I focused on bringing the authentic cultural essence of ramen into homes, creating a connection that turned everyday meals into unique and memorable dining experiences.
Tags
#RamenNoodles #CPG #D2C #RamenHero #DesignDirector #SocialVideo
Social Video
Slurpwear
Slurp It. Wear It.
From shorts and hats to bags and socks, this collection brings ramen culture to life in a fun and wearable way. Whether you’re repping your love for noodles or just looking for unique, playful designs, these pieces are made to slurp in style.
Tags
#RamenWear #Slurpwear #Swag #RamenNoodles #CPG #D2C #RamenHero #DesignDirector
The Slurp Lid
Swag
Other Ideas
Web + Promos
"Slurp + Surf"
At Ramen Hero, every bowl tells a story—and so does their website. This design captures the heart of their brand: the warmth of shared meals, the thrill of bold Japanese flavors, and the convenience of enjoying ramen at home.
Tags
#WebDesign #Digital #RamenNoodles #CPG #D2C #RamenHero #DesignDirector