top of page
Screenshot 2023-06-01 at 5.42.39 PM.png

Farm Bureau

"Slow Knock"

Super Bowl spots are rarely about quiet moments, but for Farm Bureau Insurance of Indiana, we leaned into something familiar—knocking on wood—and flipped it on its head.

 

The campaign tapped into the uncertainty people feel about their insurance coverage. Am I covered? What about this? We highlighted how absurd it is to rely on luck or superstition when what people really need is clarity and confidence.

 

We positioned Farm Bureau Insurance as the company that removes the guesswork—so when calamity strikes, you know you’re covered. 

Tags

#SuperBowl #Broadcast #TV #StopKnockingOnWood #FarmBureauInsurance #SlowKnock

TV Campaign 01: "Slow Knock-Pool"
TV Campaign 01: "Slow Knock-Party"
Screenshot 2025-01-08 at 4.02.29 PM.png

Farm Bureau

"Luckiest Guy"

Not everyone can be the luckiest guy—the one who always lands on his feet, dodges disaster, and somehow comes out unscathed. Most of us? Shit happens.

 

This campaign reminds viewers that hoping for the best isn’t a plan. Accidents, storms, and surprises are part of life, and when they happen—and they will—you need to know what’s covered.

 

With Farm Bureau Insurance, luck doesn’t have to be your fallback. Confidence does.

Tags

#SuperBowl #Broadcast #TV #StopKnockingOnWood #FarmBureauInsurance #Lucky

TV Campaign 02: "13"
TV Campaign 02: "13"
bottom of page