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Built Bar

"You Gotta Try This"

As Executive Creative Director and Agency Owner, I led the development of Built Bar’s first-ever broadcast campaign—building the concept, assembling the team, and guiding the process from strategy to final execution.

 

Built Bar had one clear goal—get people to try the bar. You can’t just tell them it’s delicious—you have to make them want to experience it. That’s where “The Flavorupter” came in—a bold, attention-grabbing character designed to disrupt expectations and drive trial.

 

The campaign marked Built Bar’s leap from digital marketing to broadcast TV, helping them reach a wider audience and make a bigger impact.

Tags

#360 Campaign #OTT #SocialMedia #VideoShoot #PhotoShoot #SLC #BuiltBar #BigIdeas

OTT / Broadcast
Behind The Scenes
Social
Social
Photography