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Whispbar
Web Design | Microsite for Event | Social Intergation
Each day, participants completed a task: from logging miles and writing haikus about bike racks to tweeting photos of freshly shaved legs (you know, for aerodynamics). And as they did, we drove targeted awareness of the brand—scoring 5.3 million organic impressions and 45,000 site visits throughout the week-long promotion.



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